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Shopping St. Moritz

A fashion capital but on a miniature scale

In the midst of its natural alpine setting, St. Moritz offers a shopping experience that is second to none compared with all the big international fashion capitals.
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Up here, at 1,822 metres above sea level, Via Serlas is home to the highest outdoor shopping avenue in the world that combines so many top boutiques in such a small space. A total of 74 shops are to be found here in close proximity, including boutiques and flagship stores of world-famous luxury brands such as Cartier, Dior, Dolce & Gabbana, Hermès, Patek Philippe, and Valentino. The resort’s picturesque narrow streets and alleyways are also home to local brands such as Faoro, Silvano Vitalini, and the Cashmere House Lamm as well as renowned galleries. For foodies and gourmets, the cosmopolitan alpine resort also has a wealth of local delicatessens and speciality shops, retailing produce famous well beyond the country’s borders: the triangular Salsiz from Hatecke, Glattfelder’s caviar, Hauser’s pralines and Hanselmann’s legendary Engadin nut torte. Top tip: the La Curuna salmon from Europe’s highest salmon smokehouse – available exclusively from Geromini’s, the comestibles shop, est. 1924.

Shopping in St. Moritz

Engadin St. Moritz Tourismus AG
Filip Zuan